Legal Notice

Data Protection

The subject of data protection is personal data. According to Art. 4 No. 1 GDPR (General Data Protection Regulation), this is all information that relates to an identified or identifiable natural person.

Loha Werbemittel AG, as the responsible body, operates this website on behalf of Daimler AG, Mercedesstraße 137, 70327 Stuttgart within the framework of Article 28 GDPR, as a processor.

You can order merchandising and marketing materials within the offer on this website.

Loha Werbemittel AG takes the protection of your personal data seriously and would like to inform you about its collection and use below.

Purpose of storage and type of data
We collect and store personal data on the basis of Art. 6 Paragraph 1 GDPR

– in order to be able to fulfill our contractual obligations towards you;

– to be able to identify you as a customer;

– to be able to advise you appropriately;

– in order to be able to meet our legal obligations;

– for correspondence with you;

– for the tracking of orders, for quality assurance and billing towards our client;

For this purpose, data such as surname, first name, address, email address and telephone number are required, as well as all information that is necessary for the fulfillment of the contract with you.

We use technical and organizational security measures to protect your data managed by us against manipulation, loss, destruction and against access by unauthorized persons. Our security measures are continuously improved in line with technological developments. We would also like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Our websites may contain links to websites of other providers that are not covered by this data protection declaration.

Duration of data storage
We only store your data for as long as is necessary to fulfill the purpose of processing your data.

– for the purpose of contract execution and to enforce and defend against civil law claims arising from the contractual and statutory obligations with you until the end of the year following the statute of limitations for all reciprocal claims;

– as specified by customers / clients

– as long as and insofar as the storage is required by law or to comply with a possible objection.

Transfer to third parties
A transfer of your personal data to third parties does not take place. Exceptions to this apply insofar as this is necessary for the processing of contractual relationships with you. This includes in particular the transfer to service providers commissioned by us who have been obliged to maintain confidentiality or with whom there is an order processing contract in accordance with Art. 28 GDPR. The data passed on may only be used by third parties for the stated purposes. A disclosure or transfer of your personal data to third parties also takes place insofar as we are obliged to do so due to a law or a legally binding judgment.

Rights of the data subject
Information, correction, deletion and blocking, right of objection, data portability According to Art. 15 GDPR, you are entitled at any time to receive extensive information from us about the data stored about you.

In accordance with Art. 16 – 18 GDPR, you can request that we correct, delete and block individual personal data at any time.

According to Art. 20 GDPR you have the right to data portability. You can also make use of your right of objection at any time without giving reasons and change or completely revoke a given declaration of consent with future effect. You can send us your revocation either by post or email:


LOHA Werbemittel AG
Seewiesenstraße 24
71334 Waiblingen

According to Art. 77 GDPR, you also have the right to complain to the competent supervisory authority if you are of the opinion that your personal data is not being processed lawfully. The supervisory authority responsible for us is:

The Baden-Württemberg data protection officer, P.O. Box 3163, 65021 Wiesbaden.

If you have any questions, please do not hesitate to contact the data protection officer at Loha Werbemittel AG:

In principle, this website can also be used without providing personal data.

Contact form
There is a contact form on our website that can be used to contact us electronically. If a user makes use of this option, the data entered in the input mask will be transmitted to us and saved. The processing of the personal data from the input mask serves us only to process the contact and is used purely for a specific purpose.

Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway Mountain View, CA 94043, USA. It is used in accordance with Article 6 (1) (f) on the basis of our legitimate interest in the statistical analysis of user behavior and for optimization and marketing purposes. Google Analytics uses so-called “cookies”. These are text files that are saved on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and saved there.

Server log files
When accessing our offer, connection data is saved. The data collected are only used for statistical evaluations and for the operational safety of the website. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

Get saved:
IP address / host name of the accessing computer Time of the server request Referrer URL Operating system used Browser type / browser version

Notes on cookies
Some of our websites use so-called cookies. Cookies do not damage your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser


Copyright 2003-2020 Daimler Truck AG. All rights reserved. All texts, images, graphics, sound, video and animation files as well as their arrangements are subject to copyright and other laws for the protection of intellectual property. They may not be copied, changed or used on other websites for commercial purposes or for distribution. Some Daimler Truck AG websites also contain material that is subject to the copyright of those who made it available.

Products and Prices
Changes to products and services may have occurred after the editorial deadline for individual pages. The manufacturer reserves the right to make changes in design or shape, deviations in colour, and changes to the scope of delivery or services during the delivery period, provided that the changes or deviations are reasonable for the customer, taking into account the interests of Daimler Truck. The images may also contain accessories, special equipment or other items that are not part of the standard scope of delivery or service. Colour deviations are due to technical reasons. Individual pages can also contain types and services that are not offered in individual countries. Statements about statutory, legal and tax regulations and effects are only valid for the Federal Republic of Germany. Unless otherwise stipulated in the terms of sale or delivery, the prices valid on the day of delivery apply. For our contractual partners, the prices are recommended retail prices. Therefore, please ask a branch office or a contractual partner about the latest status.

Unless otherwise stated, all brands named on the Daimler Truck website are legally protected trademarks of Daimler Truck; this applies in particular to the model names as well as all logos and emblems of the company.

Licence rights
Daimler Truck would like to offer you an innovative and informative Internet program. We therefore hope that you enjoy our creative design as much as we do. However, we ask for your understanding that Daimler Truck must protect its intellectual property, including patents, trademarks and copyrights, and that this website cannot grant any licence rights to the intellectual property of Daimler Truck.

Notes on forward-looking statements
Internet pages, investor relations releases, annual and interim reports, outlooks, presentations, audio and video transmissions of events (live or recorded) and other documents on this website contain, among other things, forward-looking statements about future developments based on current management estimates. Words such as “anticipate”, “assume”, “believe”, “estimate”, “expect”, “intend”, “can / could”, “plan”, “project”, “should” and similar expressions identify such forward-looking statements . Such statements are subject to certain risks and uncertainties. Some examples of this are an economic downturn in Europe or North America, changes in exchange rates, interest rates and raw material prices, the introduction of products by competitors, higher sales incentives, the successful implementation of the new business model for smart, interruptions in the delivery of production materials due to material shortages, and workforce strikes or supplier insolvencies, as well as a decline in the resale prices of used vehicles. Should any of these uncertainty factors or other imponderables (some of them are described under the heading “Risk Report” in the current Daimler Truck Annual Report and under the heading “Risk Factors” in the current Daimler Truck Annual Report on Form 20-F, which is filed with the US Securities Stock exchange regulatory authority) occur or the assumptions on which the statements are based prove to be incorrect, the actual results could differ materially from the results stated or implicitly expressed in these statements. We neither intend nor do we assume any obligation to continuously update forward-looking statements, as these are based solely on the circumstances on the day of their publication.

The information and details on these pages do not represent any assurance or guarantee, be it express or tacit. In particular, they do not represent any tacit promise or guarantee regarding the quality, marketability, suitability for certain purposes or non-violation of laws and patents.

You will also find links to other pages on the Internet on our website. We would like to point out that we have no influence on the design and content of the linked pages. We can therefore not accept any liability for the topicality, correctness, completeness or quality of the information provided there. Against this background, we hereby distance ourselves from all content on these pages. This declaration applies to all links to external sites and their contents contained on our website.

Note in accordance with Section 36 of the Consumer Dispute Settlement Act (VSBG) Daimler Truck AG will not take part in a dispute settlement procedure before a consumer arbitration board within the meaning of the German Consumer Dispute Settlement Act (VSBG) and is not obliged to do so. Information on online dispute settlement The EU Commission has created an internet platform for online settlement of disputes (so-called “OS platform”). The OS platform serves as a point of contact for the out-of-court settlement of disputes regarding contractual obligations arising from online sales contracts. You can reach the OS platform at the following link: